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Attorney-review draft — not legal advice; placeholders in [BRACKETS] must be completed before use.

GaugeTrace Privacy Policy

Applies to: the GaugeTrace marketing website ([gaugetrace.com] / [domain]), the GaugeTrace web dashboard, and the GaugeTrace / PoolGauge IQ mobile applications (together, the "Services").

DocumentPublic Privacy Policy (UK GDPR + US / CCPA-aware)
Versionv1.0
Effective date[Effective date — DD Month 2026]
Last updated[DD Month 2026]
Owner[GaugeTrace Ltd] — Data Protection lead
Related documentsData Processing Agreement (DPA), Cookie Policy, Terms of Service, End User Licence Agreement (EULA), Hardware & Calibration Terms

1. Introduction — who we are and what this notice covers

This Privacy Policy explains how [GaugeTrace Ltd] ("GaugeTrace", "we", "us", "our") collects, uses, shares and protects personal data when you visit our website, create or use an account, use our mobile and web applications, purchase or use our smart-gauge hardware kits, or otherwise interact with us.

GaugeTrace provides an offline-capable smart wireless-gauge evidence platform for pressure testing. Our first module is PoolGauge IQ (pool and spa pressure testing). The platform captures guided test steps, settling and test windows, Bluetooth Low Energy (BLE) or manual pressure readings, GPS coordinates, timestamps, technician identity, calibration status, customer e-signatures, and produces branded pass / fail / needs-review reports.

Important — our pass / fail / needs-review output is decision-support evidence, not a certified inspection, engineering certification, or legal determination. Our customers and their licensed professionals remain responsible for final test interpretation and any regulatory sign-off. This affects whose data we hold and in what role (see Section 3).

Who this notice is for. This notice is written for:

Who this notice is not the primary notice for. Where you are an end-customer of one of our business customers (for example, a homeowner whose pool is being pressure-tested, or a site contact whose details appear on a test report), the business customer — not GaugeTrace — is the controller of that data. We handle that data as a processor on their instructions. Please refer to that business's own privacy notice. See Section 3.


2. Controller details and how to contact us

For personal data for which we are the controller (defined in Section 3), the data controller is:

FieldDetail
Legal entity[GaugeTrace Ltd], a private company limited by shares incorporated in England and Wales
Company number[company number]
Registered office[registered office address]
ICO registration number[ICO registration number]
Privacy / data protection contact[privacy@gaugetrace.com]
Data Protection lead / DPO[Name / "Data Protection Lead" — a statutory DPO is not currently mandatory; confirm with counsel and insert contact]
EU/UK representative[Not currently appointed — confirm whether an Article 27 UK or EU representative is required and insert details]
Postal address for privacy requests[registered office address], marked "Data Protection"

If you have any question about this notice or how we handle your personal data, contact us at [privacy@gaugetrace.com] in the first instance.


3. The controller / processor distinction — which role we are in

GaugeTrace operates in two different roles depending on whose data is involved. This is central to understanding your rights and the correct point of contact.

3.1 Where GaugeTrace is the controller

We determine the purposes and means of processing — and this Privacy Policy governs — for:

3.2 Where GaugeTrace is a processor

We process on behalf of, and on the documented instructions of, our business customers (who are the controllers) for:

For this processor data, the business customer is the controller. Our obligations are set out in our Data Processing Agreement (DPA), which forms part of our Terms of Service and lists the same sub-processors named in Section 7 of this notice. If you are an end-customer of one of our business customers and wish to exercise your rights over evidence data, please contact that business; we will assist them as their processor.

Plain-language summary: We are the controller for the people who hold accounts with us, pay us, and visit our website. We are a processor — a service provider acting on instructions — for the test evidence and end-customer data our business customers put into the platform.


4. Categories of personal data we collect, and sources

4.1 Data we collect as controller

CategoryExamplesSource
Identity & account dataName, business name, job role, username, technician identity, authentication identifiers, profile settingsYou / your employer when an account is created; OAuth/SSO providers (Google, Microsoft/Azure) when you sign in
Contact dataBusiness email, phone number, postal/business addressYou; enquiry forms; OAuth providers
Authentication dataHashed credentials, SSO/SAML assertions, magic-link tokens, MFA status, session and login metadataYou; authentication providers; generated by the Services
Billing & transaction dataPlan tier (Basic/Pro/Enterprise), seat count, sector/integration add-ons, usage/overage counts, invoices, partial payment-card details (last 4 / brand — full card data held by Stripe, not us), hardware ordersYou; Stripe; our order records
Usage & device data (app + dashboard)Feature usage, in-app events, product analytics, app version, device type, OS, crash/error diagnosticsGenerated automatically; Sentry; PostHog
Website-visitor dataIP address, approximate location, browser/device data, pages viewed, referring URL, cookie identifiersGenerated automatically on the website (see Cookie Policy)
Marketing & prospect dataDemo requests, enquiry content, marketing preferences, event/trade-show leads, communications historyYou; our CRM; events; lawful third-party sources
Support dataSupport tickets, correspondence, onboarding notesYou; our support tooling

4.2 Data we process as processor (controlled by our business customers)

CategoryExamplesSource
End-customer & site PIIEnd-customer names, site addresses/postcodes, contact detailsEntered/imported by our business customer or its technicians; CRM intake (e.g. Jobber/ServiceTitan via webhook)
Technician identityIdentity of the technician who performed a testOur business customer
Location & time evidenceGPS coordinates, timestampsCaptured automatically during a test by the mobile app
Pressure-test evidenceGuided steps, BLE/manual readings, pressure traces, pass/fail/needs-review result, photos, field notesCaptured during the test
Calibration recordsSmart-gauge calibration status, intervals, certificate referencesOur business customer; hardware records
Customer e-signaturesSignature captured on a reportThe end-customer signing on the technician's device

We do not intentionally collect special-category data (e.g. health, biometric, racial or political data) or rely on it for our own purposes. GPS coordinates relate to job sites, not to tracking individuals, and are captured as test evidence on our customers' instructions.


5. How and why we use personal data — purposes and UK GDPR lawful bases

The table below applies to data for which we are the controller. (For processor data, the lawful basis is determined by our business customer as controller; we act on their instructions under the DPA.)

PurposePersonal data usedUK GDPR lawful basis
Create and administer your account; authenticate you (passwords, OAuth, SSO/SAML, magic links)Identity, account, authentication dataContract (Art. 6(1)(b)) — performance of our Terms with you/your employer
Provide, maintain and operate the ServicesIdentity, account, usage, device dataContract; Legitimate interests (Art. 6(1)(f)) — running a secure, reliable service
Process subscriptions, seats, usage/overage, hardware orders and paymentsBilling & transaction dataContract; Legal obligation (Art. 6(1)(c)) for tax/accounting records
Provide customer support and onboardingIdentity, contact, support dataContract; Legitimate interests — supporting customers
Product analytics, error monitoring, and improving the ServicesUsage, device, diagnostic dataLegitimate interests — understanding and improving the product (balanced against your interests; you can object)
Security, fraud prevention, abuse detection, audit loggingAccount, authentication, usage, device dataLegitimate interests — protecting the Services and users; Legal obligation where applicable
Send service / transactional communications (e.g. billing, security, important changes)Identity, contact, billing dataContract; Legitimate interests
Direct marketing, newsletters, product updates and event follow-upMarketing & prospect, contact dataConsent (Art. 6(1)(a)) where required; Legitimate interests for existing-customer B2B marketing of similar products (soft opt-in), subject to an easy opt-out
Non-essential cookies and website analytics/trackingWebsite-visitor, cookie dataConsent (Art. 6(1)(a)) — managed via our cookie banner (see Section 11 and the Cookie Policy)
Comply with legal, regulatory, tax and accounting obligations; establish/defend legal claimsAs relevantLegal obligation; Legitimate interests
Corporate transactions (e.g. financing, reorganisation, sale)As relevantLegitimate interests (subject to safeguards)

Legitimate interests balancing. Where we rely on legitimate interests, we have assessed that our interests are not overridden by your rights and freedoms. You may ask for our balancing assessment, and you have the right to object (see Section 8).

Withdrawing consent. Where we rely on consent (marketing, non-essential cookies), you can withdraw it at any time without affecting prior processing — use the unsubscribe link, your cookie settings, or contact [privacy@gaugetrace.com].


6. How we share personal data

We share personal data only as needed to run the Services and our business:

We do not sell your personal data, and we do not "sell" or "share" personal information for cross-context behavioural advertising as those terms are defined under California law (see Section 9).


7. Sub-processors and third-party providers (canonical list)

We use the following providers to deliver the Services. The same list is reflected in our DPA for processor data. Locations and transfer mechanisms are described in Section 8.

ProviderPurposePersonal data categories handledLocation / region
SupabasePrimary hosting and data store — PostgreSQL database, Auth, Edge Functions, file/object storageAll account, evidence, billing-reference, file, signature and log data stored in the platformUnited States (default region) — see UK→US transfer flag below
StripeSubscription billing, payment processing, Stripe TaxBilling and transaction data, partial card data, taxpayer/location dataUS / global (Stripe global infrastructure)
Google (Google OAuth)Authentication / sign-inAuthentication identifiers, email, profile basicsUS / global
Microsoft / Azure (OAuth, SAML SSO)Authentication / enterprise sign-in (SSO)Authentication identifiers, SSO/SAML assertions, email, profile basicsUS / EU / global (per tenant)
Email magic-link sign-inPasswordless authentication via emailEmail address, sign-in tokensVia our auth + email providers
SentryError and crash monitoringDiagnostic/error data, device data, limited identifiers (PII scrubbed where feasible)US / EU (per configuration)
PostHogProduct analyticsUsage/event data, device data, pseudonymous identifiers[US / EU region — confirm]
Transactional email provider — [Postmark / Resend]Sending transactional and service emailsEmail address, name, message content[US / EU — confirm by provider]
CRM — [HubSpot]Marketing, prospect and customer-relationship managementContact, marketing and prospect data[US / EU — confirm by provider]

This list may be updated as our providers change. We maintain a current sub-processor list and notify customers of material changes in accordance with the DPA. [Insert sub-processor change-notification mechanism / page URL.]


8. International data transfers

GaugeTrace is established in the United Kingdom, but our primary hosting and data store (Supabase) is, by default, in the United States, and several other providers (Stripe, Google, Microsoft, Sentry, PostHog, email, CRM) operate in the US or globally. Our customer base is primarily in the United States. As a result, personal data — including UK/EU-origin data — is transferred to and stored in the United States and may be accessed from other countries.

Where we transfer personal data outside the UK to a country without UK "adequacy", we put appropriate safeguards in place, which may include:

You can request a copy of the relevant transfer safeguards by emailing [privacy@gaugetrace.com] (we may redact commercial terms). For processor data, the equivalent transfer terms are set out in our DPA.

UK→US transfer flag: Supabase's default region is the US. The IDTA / EU SCCs + UK Addendum is the transfer mechanism relied on for this flow. [Confirm chosen mechanism and whether a UK/EU-region deployment is offered to specific customers.]


9. US-customer posture and California (CCPA/CPRA) rights

Our Services are governed by the laws of England and Wales (see the Terms of Service), but our customer base is primarily in the US Sun Belt. This section addresses US consumers and the distinction between business and consumer contexts.

Business vs consumer. GaugeTrace is a business-to-business service. Our account holders are businesses and their staff acting in an employment/business capacity; much of the data we hold is therefore B2B data. Some US state privacy laws treat business-contact and employee data differently from consumer data. Where you interact with us as a consumer (e.g. as an individual website visitor or an individual end-customer), the consumer protections below may apply. We monitor applicable US state privacy laws and apply them where their thresholds are met. [Confirm current applicability thresholds with counsel — CCPA/CPRA thresholds and other state laws change.]

California residents (CCPA/CPRA). Subject to verification and statutory exceptions, California residents have the right to:

We do not sell your personal information, and we do not "share" personal information for cross-context behavioural advertising, as those terms are defined by the CCPA/CPRA. Because we do not sell or share, no "Do Not Sell or Share My Personal Information" opt-out action is required — but you may still contact us to confirm this status. [If any analytics/advertising cookie is later deemed a "sale"/"share", add a working "Do Not Sell or Share" link and Global Privacy Control honouring here.]

Where we act as a service provider under the CCPA (i.e. processing our business customers' end-customer data on their behalf), we process that data only on the business customer's instructions and do not retain, use or disclose it for any other purpose. Consumers should direct CCPA requests about evidence data to the business customer that controls it.

To exercise US rights, email [privacy@gaugetrace.com] or use the methods in Section 12. You may use an authorised agent. We will verify your identity before responding.


10. Data retention

We keep personal data only for as long as necessary for the purposes described, or as required by law. Indicative retention periods (for data we control):

Data classIndicative retention
Account & identity dataFor the life of the account, then [90 days] after account closure (then deleted or anonymised), unless longer retention is legally required
Authentication / session logs[12 months] rolling
Billing, invoices & tax records[6–7 years] to meet UK and US tax/accounting obligations
Marketing & prospect dataUntil consent is withdrawn / opt-out, or [24 months] of inactivity, whichever is first
Website analytics & cookie dataPer cookie lifetimes in the Cookie Policy (typically [up to 13 months])
Product analytics / error logs (Sentry, PostHog)[90 days – 12 months], minimised/pseudonymised where feasible
Support tickets & correspondence[24–36 months] after resolution
Processor data (evidence, end-customer PII, signatures, calibration records)Retained for the term of the customer's subscription and returned or deleted per the DPA on termination (typically within [30–90 days]), subject to the customer's own retention configuration

Evidence data may, by its nature, need to be retained to support a defensible audit trail; the retention period for evidence data is set by our business customer as controller. After applicable periods, we delete or irreversibly anonymise personal data.


11. Cookies and similar technologies

Our website and dashboard use cookies and similar technologies (e.g. local storage, analytics tags). Strictly necessary cookies are used to operate and secure the Services. Analytics, performance and marketing cookies are used only with your consent, collected via our cookie banner.

Full details — including each cookie's name, provider, purpose and lifetime, and how to change your choices — are in our Cookie Policy. You can change or withdraw your cookie consent at any time via the cookie settings link on our website.


12. Your data protection rights and how to exercise them

Subject to applicable law and verification, you have the right to:

How to exercise your rights. Email [privacy@gaugetrace.com], or write to us at the postal address in Section 2 marked "Data Protection". We will respond within one month (UK GDPR) or the applicable US statutory period, and may extend where permitted for complex requests. We may need to verify your identity. There is normally no charge, but we may charge a reasonable fee or refuse manifestly unfounded or excessive requests.

If you are an end-customer of one of our business customers, please direct rights requests over evidence/end-customer data to that business; we will support them as their processor.


13. Security

We take technical and organisational measures appropriate to the risk to protect personal data, including:

No system is perfectly secure; we cannot guarantee absolute security, but we work continuously to protect your data. [Confirm current security baseline, on-device mobile encryption status, and breach runbook before publication.]


14. Children

The Services are intended for business users and professional use and are not directed to children. We do not knowingly collect personal data from anyone under 16 (UK GDPR) or under 13 (US COPPA). If you believe a child's data has been provided to us, contact [privacy@gaugetrace.com] and we will delete it.


15. Complaints and your right to the regulator

If you have a concern about how we handle your personal data, please contact us first at [privacy@gaugetrace.com] so we can try to resolve it.

You also have the right to lodge a complaint with the UK supervisory authority:

Information Commissioner's Office (ICO) Wycliffe House, Water Lane, Wilmslow, Cheshire SK9 5AF, United Kingdom Helpline: 0303 123 1113 — Website: https://ico.org.uk

If you are in another country, you may also have the right to complain to your local data protection authority. California residents may contact the California Privacy Protection Agency or the California Attorney General.


16. Changes to this Privacy Policy

We may update this Privacy Policy from time to time. We will post the updated version with a new effective date and version number, and — where changes are material — we will provide additional notice (e.g. email or in-app notice). Your continued use of the Services after the effective date constitutes acceptance of the updated notice, to the extent permitted by law.


17. Definitions and related documents


End of Privacy Policy v1.0 — [Effective date]. Attorney-review draft — not legal advice; placeholders in [BRACKETS] must be completed before use.